Entradas

Mostrando entradas de junio, 2017

THE LOCATION OF THE BUSINESS II. BASIC APPROACHES

Imagen
Sometimes the obvious goes unnoticed in the search of data to make a decision.




Apart from the existence of people trafficking ahead of the premises, which is obvious, if you had to set priorities regarding the location of a store in a shopping center, to decide whether to open it or not, the factors in order would be:


Location of the center

Center competence

Brands present in the center

Distribution of the center

Flows

Visibility of the premises in question

Risks

Facade

Interior distribution


Therefore we have several options within the shopping center, we know that this is the center, which determines whether or not it is our option.

We always think of maximums, we have not entered into negotiations with the mall.


1. Brands present in the center.

To locate the zone of leisure and restoration in the first place, defining the weight of the same in the generation of traffics.

Food, location of the supermarket or hypermarket.

Big fashion brands, with more than 600 m2 footage



2. Distribution of the shoppin…