Expansión, real estate, redes comerciales.

Innovation within the expansion department Apply the latest technologies to sell franchises, and open stores in the deadlines and with the quality committed is essential. We will save time and money, accelerate processes and avoid redundancies in the opening processes. Some proposals could be: Virtual visits: Both virtual 100% and 360 views on real stores. Incorporating informative points along the same, defining its content, explaining even the why of each part. Here we would have a virtual 100% link You must sign up to be given access, your approach is correct to give it value. You can generate other more detailed tours integrated in the informative process. link sunset appears in google street, you could work more ... They can be 100% focused on describing the business, to sell franchises or for example focusing on some specific aspect of it (visual) To align the teams in the opening. Prevent the visual norms or any other technical aspect from being applie...

It is estimated that 43% of open franchises are through direct references (this data comes from the North American franchise market, they measure everything), that is, they have started from the recommendation-indication of an independent third party (it does not have a direct economic interest). To my mind this data is correct, the "word of mouth" effect has a fundamental power when it comes to making a decision. The trust generated by a board of an "independent" third party has a huge weight when it comes to investing. How many sales we fall for the opinion of the "wedge" third, and it is normal to happen. In the end the uncertainty and the risk mix explosively. Although the probability (uncertainty) that the approach posed by that person is low, the risk (danger) of losing a high investment exists. A third party will give a greater probability to that weak point discovered ... that there always is, and it will be difficult to refute it. ...

KEY ASPECTS TO SELECT A FRANCHISE OR A MASTER Sometimes the notoriety of the brand dazzles. Being a brand recognized by the general public should not blind us when deciding to invest in franchising. Other times the originality of the business, the scarce competition or the wide network of franchisees, relax the analysis and seem to decant for those factors the decision. That the expansion team when you sell the franchise tells you about sales figures, great returns and demonstrate them objectively is fine. But then I propose six points that can serve as proof of cotton for any franchise. If the expansion teams just tell you about them ... they're selling you blind. To my mind, the key points in order of importance would be: This a famous Spanish advertising.  1. Structure. The franchisor must have specialized equipment, must create value through its central services. If we basically seek to replicate successful business, the franchisor must know h...

FRANCHISING: How to have more quality leads? Within an ocean of offers, and in a heads up against our most direct competitors in franchising, getting the attention of potential franchisees has always been complicated. The complexity of this game has increased over the last decade as multiple online channels appear and completely change the decision-making process of buying a franchise. It is essential that the expansion department, rather than a sales department role, develop even more its activity centred on communication and online marketing. Even within the pure sales process we will always have doubts about whether to propose an aggressive sale and seek closure as soon as possible, trying to be the support of the franchisor that determines the viability of the business (we will have lower losses or problems in the future), or to consider that the process itself creates a quality and real interest for the candidate himself. We must have several aspects ready, so ...

Sometimes the obvious goes unnoticed in the search of data to make a decision. Apart from the existence of people trafficking ahead of the premises, which is obvious, if you had to set priorities regarding the location of a store in a shopping center, to decide whether to open it or not, the factors in order would be: Location of the center Center competence Brands present in the center Distribution of the center Flows Visibility of the premises in question Risks Facade Interior distribution Therefore we have several options within the shopping center, we know that this is the center, which determines whether or not it is our option. We always think of maximums, we have not entered into negotiations with the mall. 1. Brands present in the center. To locate the zone of leisure and restoration in the first place, defining the weight of the same in the generation of traffics. Food, location of the supermarket or hypermarket. Big fashion brands, with...