FRANCHISING: How to have more quality leads? II
FRANCHISING: How to have more quality leads? Within an ocean of offers, and in a heads up against our most direct competitors in franchising, getting the attention of potential franchisees has always been complicated. The complexity of this game has increased over the last decade as multiple online channels appear and completely change the decision-making process of buying a franchise. It is essential that the expansion department, rather than a sales department role, develop even more its activity centred on communication and online marketing. Even within the pure sales process we will always have doubts about whether to propose an aggressive sale and seek closure as soon as possible, trying to be the support of the franchisor that determines the viability of the business (we will have lower losses or problems in the future), or to consider that the process itself creates a quality and real interest for the candidate himself. We must have several aspects ready, so